October 8th - 10th, 2025

LIMITLESS

Early Bird Registration Available Through July 31

Get ready for an unforgettable experience at WAC 2025

Conference Packages

  • Includes:

    • Conference Attendance

    • Individual room for 2 nights (Oct 8&9, 2025)

  • Includes:

    • Conference Attendance 

    • Room to be shared by two (2) registered attendees for 2 nights (Oct 8&9, 2025). 

    • Both attendees must register individually and provide each other's name as a "roommate" during registration. 

    • *We will not assign roommates.

  • Includes:

    • Conference Attendance

    • Individual room for 2 nights (Oct 8&9, 2025)

  • Includes:

    • Conference Attendance 

    • Room to be shared by two (2) registered attendees for 2 nights (Oct 8&9, 2025). 

    • Both attendees must register individually and provide each other's name as a "roommate" during registration. 

    • *We will not assign roommates.

Get inspired

Our speakers will knock your socks off

This year you will gain exclusive insights from top executives. Hear directly from Raul Vargas, CEO and Kirk Parker, Head of Territory, along with many other key business unit leaders. This is your chance to hear from our leadership on the vision of Farmers future while expanding your network and knowledge.

Content to Engage & Empower

WAC Exclusive: Farmers® Life Journey

Don't miss your chance to get a glimpse of what's coming with an exclusive sneak peek of the Life Journey that is transforming life sales 

Workshops to Power Your Agency Growth

Break through growth plateaus with proven strategies from our fastest-growing agencies. Gain insider insights and actionable tips designed for every agency — from rising stars to top performers.

Discover the Future of Agency Success

Get an exclusive first look at how the Agency Blueprint was created and what’s coming next. Spark momentum and fuel your growth with hands-on AI tools and smart integrations.

Learn from the Best

Join expert panels featuring top-performing and developing agencies sharing their best practices and real-world techniques.

900 + Attendees

Network with top-performing agents from the western region. Unlock the secrets to success by learning from a myriad of agencies and experts who have achieved remarkable results. Benefit from their insider knowledge, proven techniques, and practical strategies that will skyrocket your sales and boost your profitability

Vendor Fair

Stay ahead of the curve and dive into the vendor expo to discover the latest industry trends, emerging technologies, and disruptive innovations that are reshaping the insurance landscape. Uncover innovative tools, software solutions, and marketing resources that will transform your agency operations, streamline processes, and maximize your results.

Curated Content

Immerse yourself in captivating workshops and educational sessions led by top-notch agents. Be prepared for actionable tools, and techniques to apply directly to your agencies. Acquire cutting-edge skills in sales, marketing, customer service, leadership and more, that will set you apart from the competition and prime you for success.

  • Ryan Bravo

    Agent, CA

  • Gil Cohen

    Agent, CA

  • Joe Haas

    Agent, NV

  • Pepper Hu

    Agent, CA

  • Debbie Huber

    Agent, CA

  • Becky Huddle

    Agent, CA

  • Jacob Morgan

    Agent, CO

  • David Porter

    Agent, AL

  • Sam Shaikh

    District Manager, CA

  • Andy Zuloaga

    Agent, CA

  • Kiara Altamirano

    Agent, NV

Home Office Speakers

  • Raul Vargas

    CEO

  • Kirk Parker

    HEAD OF WEST TERRITORY

  • Eric Coleman

    PRESIDENT, BUSINESS INSURANCE

  • Zachary Schear

    PRESIDENT OF FARMERS FINANCIAL SOLUTIONS

  • Sean Curry

    HEAD OF KRAFT LAKE AND FLOOD

  • Sara Sage

    Head of Life Sales

A little about our keynote speaker…

Ryan Leak is a best-selling author, esteemed executive coach, and a highly sought-after transformational speaker.

With an incredible reach of over 50,000 people every month, Ryan's words have the power to transform lives. Each year, he dedicates his expertise to the growth of over 25,000 leaders, spanning the spectrum from Fortune 100 corporations to elite professional sports teams. 

Ryan's remarkable journey was catapulted into the limelight when his viral Surprise Wedding story made headlines on prestigious shows like Good Morning America and the Today Show, along with numerous other media outlets. But that's just the beginning of his story.

Ryan is the creative mind behind the USA Today best-selling book, "Chasing Failure: How Falling Short Sets You Up for Success." This transformative work has guided countless individuals on a journey to turn setbacks into stepping stones toward success. His latest release, "Leveling Up: 12 Questions to Elevate Your Personal And Professional Development," has ascended to the ranks of Wall Street Journal Best Sellers list.

In addition to his professional accomplishments, Ryan is a loving husband to Amanda and involved father to Roman and Jaxson. Join the ranks of those who have already been inspired and transformed by Ryan Leak's empowering message.

Say hello to luxury…

Hosted at The Grand Sierra Resort

Lavish accommodations, fine dining, spa, casino – an escape into extravagance.

What Agents are saying

Shirley L.

Agent - Seattle, WA

“I was able to spend the evening with Topper Club and President’s Council agents who were happy to share their knowledge and tools to grow my agency and adjust to challenges in the market.”

Molly S.

Agent - San Diego, CA

“I have been an agent for 20 years and I keep coming back to WAC because I learn something new every year. Bringing together a thousand agents who want to learn and grow… is a recipe for success!”

Maddie

District Manager - Portland, OR

“This is the best example of Farmers Agents getting together to help each other succeed. This is what we need to strengthen our agency force and build our brand.”

Get inspired with everything you need to grow a thriving agency.

Meet the sponsors

Find and network with industry experts and brands

Meet the Committee

  • Gil Cohen

  • Graham Hebson

  • Jason Suemoto

  • Larissa DeHart

  • Michael Bravo

  • Rebecca Huddle

  • Ryan Bravo

  • Doug Runyon

  • Brian Barnard

  • Shaine Reece

Registration Details

Single Occupancy

Price: $925

Includes conference attendance 

Individual room for 2 nights (Oct 9 & 10, 2024)

Sold Out

Double Occupancy

Price: $750

Includes conference attendance

Room to be shared by two (2) registered attendees for 2 nights (Oct 9 & 10, 2024) 

Both attendees must register individually and provide each other’s names as a “roommate” during registration. We will not assign roommates.

Upgrade your conference package to VIP

Additional $300

VIP check-in at event

VIP Lounge access During Expo with Food and Beverage

VIP Reception with Farmers Executives

VIP Access into LEX & drink tickets (2)

Uber Voucher for arrival and departure

Payment Options

One Folio Deduct

Three Folio Deducts

Six Folio Deducts

Invest in you

Don’t miss out on one of the most anticipated events of the year

FAQs

  • All travel (air, car, ground) to and from the Western Agents Conference is at the attendees' expense.  Parking at the hotel for the conference dates is complimentary.

    To help you plan your travel arrangements, here is some helpful information:

    Reno-Tahoe International Airport (RNO) is 2.5 miles/8 minutes from Grand Sierra Resort.

  • The hotel provides complimentary shuttle transportation to and from the airport every 30 minutes between 4:30 AM and 12:15 AM daily.

    Shuttles leave the hotel at the top (:00) and bottom (:30) of the hour from the porte-cochere by the front desk.

    Shuttles leave the airport at quarter after (:15) and quarter 'til (:45) the hour from exit door D next to baggage claim

  • Hotel check in is 3:00 PM Hotel check out is 11:00 AM

    The Conference Fee includes a two-night stay.

    Once your registration is confirmed, your name will be added to the rooming list for these dates.

  • If you plan to share your room with another attendee, be sure to provide their name during registration. This will not serve as their registration. Whichever attendee you plan to share with must also register and provide your name within the registration site as well.

  • Any additional nights outside the conference dates are at the attendees own expense and payment will be handled with the hotel directly upon checkout. Please reach out to conventionhelp@farmersinsurance.com to request adjusted dates of stay.

  • If you are attending as a vendor for this conference you will be on your own to make hotel arrangements. A link to reserve your rooms is included within your registration.

    • Early Bird, Single Occupancy - $825

    • Early Bird, Double Occupancy (share with) - $650

    • Single Occupancy - $925

    • Double Occupancy (share with) - $750

  • All conference packages include a hotel room for 2 nights. We currently are not offering a conference only package.

  • Early bird pricing will run through July 30, 2025 Registration will close on 11:59pm, September 22nd, or when packages sell out.

  • Registrations can be canceled with refunds up to the cut-off date of September 16. Please email conventionhelp@farmersinsurance.com for and additional questions regarding cancelations.