Sept. 30th - Oct. 2nd 2026

WAC 2026

Register Now

Get ready for an unforgettable experience at this year’s Western Agents Conference

Conference Packages

Payments can be folio deducted in one, three, or six folio installments.

  • Includes:

    • Conference Attendance

    • Individual room for 2 nights (Sep. 30 & Oct 1, 2026)

  • Includes:

    • Conference Attendance 

    • Room to be shared by two (2) registered attendees for 2 nights (Sep. 30 & Oct 1, 2026). 

    • Both attendees must register individually and provide each other's name as a "roommate" during registration. 

    • *We will not assign roommates.

REGISTER TODAY

Get inspired

Our speakers will knock your socks off

This year you will gain exclusive insights from top executives. Hear directly from Raul Vargas, CEO and Kirk Parker, Head of Territory, along with many other key business unit leaders. This is your chance to hear from our leadership on the vision of Farmers future while expanding your network and knowledge.

Content to Engage & Empower

Ignite Your Potential

Step into a high-impact conference designed to sharpen your strategy and accelerate your growth. Hear powerful insights from leadership and top performers while connecting with peers across the territory. Leave energized, focused, and ready to take your business to the next level.

Insights That Drive Results
Experience two days of dynamic content blending expert perspectives with real-world success strategies. From executive updates to engaging panels and an inspirational keynote, you’ll gain actionable takeaways to lead with confidence and adapt to change.

Hands-On Workshops That Deliver

Take your learning further with interactive workshops built for real impact. Dive into topics like sales pipelines, agency scaling, and maximizing ROI alongside top-performing agents and leaders. Walk away with practical tools and strategies you can implement immediately.

Connect, Collaborate, Celebrate

Beyond the sessions, enjoy meaningful networking and unforgettable experiences. From vendor fairs to evening events, every moment is designed to spark connections and new ideas. Build relationships, share insights, and have fun along the way.

900 + Attendees

Network with top-performing agents from the western region. Unlock the secrets to success by learning from a myriad of agencies and experts who have achieved remarkable results. Benefit from their insider knowledge, proven techniques, and practical strategies that will skyrocket your sales and boost your profitability

Vendor Fair

Stay ahead of the curve and dive into the vendor expo to discover the latest industry trends, emerging technologies, and disruptive innovations that are reshaping the insurance landscape. Uncover innovative tools, software solutions, and marketing resources that will transform your agency operations, streamline processes, and maximize your results.

Curated Content

Immerse yourself in captivating workshops and educational sessions led by top-notch agents. Be prepared for actionable tools, and techniques to apply directly to your agencies. Acquire cutting-edge skills in sales, marketing, customer service, leadership and more, that will set you apart from the competition and prime you for success.

  • Ryan Bravo

    Agent, CA

  • Gil Cohen

    Agent, CA

  • Joe Haas

    Agent, NV

  • Pepper Hu

    Agent, CA

  • Debbie Huber

    Agent, CA

  • Becky Huddle

    Agent, CA

  • Jacob Morgan

    Agent, CO

  • David Porter

    Agent, AL

  • Sam Shaikh

    District Manager, CA

  • Andy Zuloaga

    Agent, CA

  • Kiara Altamirano

    Agent, NV

Home Office Speakers

  • Raul Vargas

    CEO

  • Kirk Parker

    HEAD OF WEST TERRITORY

  • Eric Coleman

    PRESIDENT, BUSINESS INSURANCE

  • Zachary Schear

    PRESIDENT OF FARMERS FINANCIAL SOLUTIONS

  • Sean Curry

    HEAD OF KRAFT LAKE AND FLOOD

  • Sara Sage

    Head of Life Sales

A little about our keynote speaker…

Ryan Leak is a best-selling author, esteemed executive coach, and a highly sought-after transformational speaker.

With an incredible reach of over 50,000 people every month, Ryan's words have the power to transform lives. Each year, he dedicates his expertise to the growth of over 25,000 leaders, spanning the spectrum from Fortune 100 corporations to elite professional sports teams. 

Ryan's remarkable journey was catapulted into the limelight when his viral Surprise Wedding story made headlines on prestigious shows like Good Morning America and the Today Show, along with numerous other media outlets. But that's just the beginning of his story.

Ryan is the creative mind behind the USA Today best-selling book, "Chasing Failure: How Falling Short Sets You Up for Success." This transformative work has guided countless individuals on a journey to turn setbacks into stepping stones toward success. His latest release, "Leveling Up: 12 Questions to Elevate Your Personal And Professional Development," has ascended to the ranks of Wall Street Journal Best Sellers list.

In addition to his professional accomplishments, Ryan is a loving husband to Amanda and involved father to Roman and Jaxson. Join the ranks of those who have already been inspired and transformed by Ryan Leak's empowering message.

Say hello to luxury…

Hosted at The Grand Sierra Resort

Lavish accommodations, fine dining, spa, casino – an escape into extravagance.

One of our keynote speakers is…

Daniel Finley

Advisor Solutions

For over 30 years, Dan Finley has lived and breathed the financial advisory business — first as a successful advisor himself, then as a coach who's logged more than 27,000 hours helping advisors build better businesses. He's worked across every major channel — wirehouse, bank, and independent — so he knows what success looks like no matter where you sit.

Dan has coached advisors from firms like Merrill Lynch, Morgan Stanley, Edward Jones, Wells Fargo, Ameriprise, and dozens more. He's a sought-after speaker for FPA, NAIFA, and national conferences, the author of 101 Advisor Solutions: A Financial Advisor's Guide to Educate, Motivate and Inspire, and the creator of multiple coaching programs that have helped advisors sharpen their pipeline, sales, and growth strategies.

Get ready for practical, real-world insight from someone who's been on both sides of the desk.

What Agents are saying

Shirley L.

Agent - Seattle, WA

“I was able to spend the evening with Topper Club and President’s Council agents who were happy to share their knowledge and tools to grow my agency and adjust to challenges in the market.”

Molly S.

Agent - San Diego, CA

“I have been an agent for 20 years and I keep coming back to WAC because I learn something new every year. Bringing together a thousand agents who want to learn and grow… is a recipe for success!”

Maddie

District Manager - Portland, OR

“This is the best example of Farmers Agents getting together to help each other succeed. This is what we need to strengthen our agency force and build our brand.”

Get inspired with everything you need to grow a thriving agency.

Meet the sponsors

Find and network with industry experts and brands

Learn more

Meet the Committee

  • Graham Hebson

  • Jason Suemoto

  • Larissa DeHart

  • Michael Bravo

  • Rebecca Huddle - Commercial Agent of The Year

  • Ryan Bravo

  • Shaine Reece

  • Jeff Jackson

  • Blake Jordan

Registration Details

Single Occupancy

Price: $925

Includes conference attendance 

Individual room for 2 nights (Oct 9 & 10, 2024)

Sold Out

Double Occupancy

Price: $750

Includes conference attendance

Room to be shared by two (2) registered attendees for 2 nights (Oct 9 & 10, 2024) 

Both attendees must register individually and provide each other’s names as a “roommate” during registration. We will not assign roommates.

Upgrade your conference package to VIP

Additional $300

VIP check-in at event

VIP Lounge access During Expo with Food and Beverage

VIP Reception with Farmers Executives

VIP Access into LEX & drink tickets (2)

Uber Voucher for arrival and departure

Payment Options

One Folio Deduct

Three Folio Deducts

Six Folio Deducts

Invest in you

Don’t miss out on one of the most anticipated events of the year

Registration closed

FAQs

  • All travel (air, car, ground) to and from the Western Agents Conference is at the attendees' expense.  Parking at the hotel for the conference dates is complimentary.

    To help you plan your travel arrangements, here is some helpful information:

    Reno-Tahoe International Airport (RNO) is 2.5 miles/8 minutes from Grand Sierra Resort.

  • The hotel provides complimentary shuttle transportation to and from the airport every 30 minutes between 4:30 AM and 12:15 AM daily.

    Shuttles leave the hotel at the top (:00) and bottom (:30) of the hour from the porte-cochere by the front desk.

    Shuttles leave the airport at quarter after (:15) and quarter 'til (:45) the hour from exit door D next to baggage claim

  • Hotel check in is 3:00 PM Hotel check out is 11:00 AM

    The Conference Fee includes a two-night stay.

    Once your registration is confirmed, your name will be added to the rooming list for these dates.

  • If you plan to share your room with another attendee, be sure to provide their name during registration. This will not serve as their registration. Whichever attendee you plan to share with must also register and provide your name within the registration site as well.

  • Any additional nights outside the conference dates are at the attendees own expense and payment will be handled with the hotel directly upon checkout. Please reach out to conventionhelp@farmersinsurance.com to request adjusted dates of stay.

  • If you are attending as a vendor for this conference you will be on your own to make hotel arrangements. A link to reserve your rooms is included within your registration.

    • Early Bird, Single Occupancy - $925

    • Early Bird, Double Occupancy (share with) - $800

    • Single Occupancy - $1,075

    • Double Occupancy (share with) - $900

  • All conference packages include a hotel room for 2 nights. We currently are not offering a conference only package.

  • Early bird pricing will run through July 15th, 2026 Registration will close on 11:59pm, September 7th or when packages sell out.

  • Registrations can be canceled with refunds up to the cut-off date of September 15th. Please email conventionhelp@farmersinsurance.com for and additional questions regarding cancelations.